Enough to see, when the trade globalization tide has to the quality, price, brand winning success today, shoe business people should adjust their marketing mode through the changing situation. Create their own brand is impressively eye-catching, so it seems this decision be imperative. Shoe manufacturers should not only in the research on Zhan Zhuo, should also understand the market, understand the footwear products, the pursuit of consumer, to abandon the traditional sales outlets, open up new patterns, such as broaden product sales, from a single shoes sell a variety of products, such as soft Wen advertising, from the character 's text to promotion and so on channel. In fact, the brand manufacturer is not a simple surface symbols, in product quality, technology upgrading, environmental health level is changed, the model would have to cross.